Services
What an answer engine optimization engagement actually includes, how it runs, who it is a bad fit for, and what it costs. The diagnostic is free and there is no call before you have read it.
The short answer
The last clause is the one that is hard to find elsewhere, and it is the reason to read the rest of this page rather than a competitor’s.
What is included
| Work | What it produces | Why it is on the list |
|---|---|---|
| Buyer question panel | Fifty to two hundred questions in your buyers’ own words, signed off by you before anything is counted. | Whoever writes the questions decides the score. You should be the one who approves them. |
| Measurement | Those questions, across engines, on a schedule, with repeats and citations recorded. | One check is a draw, not a reading. The same question returns different answers between runs. |
| Record repair | Corrections to registries, databases, directories and third-party pages that contradict each other about you. | This is where most of the movement is, and it is slow, manual and widely skipped. |
| Pages written to be cited | One page per real buyer question, answering it in the first paragraph, in sentences that survive being quoted. | An engine lifts a sentence, not a section. Volume does the opposite of what people expect. |
Everything published or sent anywhere on your behalf needs your written approval on the specific item. That is enforced in the software, not promised in a contract — the functions that publish, send or submit a correction will not run without an approval record attached.
How an engagement runs
No call before you have seen a document, because a call before the work is a sales call and you can get one of those anywhere.
You send three links. Inside a week you get the buyer questions, what the engines answer to them today, who gets named instead of you, and the disagreements in your public record ranked by what each one costs. Every line links to its source. You keep it whether or not you continue.
Facts approved fact by fact, the question panel fixed with a fifth held back, baseline measured, then corrections and pages in the order the diagnostic found them. Weekly measurement throughout.
At the end the worked questions are compared with the untouched ones. If both moved the same way, the market moved and the report says so. That is the point of holding them back.
Your side of it is about fifteen minutes on day zero, an hour to approve the facts, forty-five minutes on the question list, then roughly thirty minutes a week.
Who this is for
| A good fit | A poor fit |
|---|---|
| A considered B2B purchase where one answer can decide a shortlist. | High-volume consumer products, where the economics are a traffic problem. |
| Much of what is written about you lives on sources you do not control. | Everything about you is on your own site and already consistent. |
| A dozen buyers who matter, each worth a great deal. | You need results this month. Record corrections take weeks on someone else’s desk. |
| You want to know whether it worked, and will accept “the market moved” as an answer. | You want a dashboard number that goes up. |
What it costs
We publish our own measured engine costs — a buyer question costs us a few cents to ask properly, and a weekly panel runs in the tens of dollars a month. That is unusual to disclose, and it is there so you can see what you are being charged for when anyone in this category quotes you a number.
The real cost is the hours: agreeing what is true about you, and chasing corrections through organisations that have no API and no hurry. The free diagnostic is free, and the engagement is quoted after it, because until the record has been read nobody can honestly say how much work is in it.
What we will not do
No hidden text, no instructions addressed to an AI inside a page, no serving crawlers something different from people.
No review farms, no testimonials from people who do not exist, no byline on someone who did not write it. The method depends on the record being true.
Every sentence published about you traces to a fact you approved or a public page we can cite, and nothing goes out without your approval on that specific item.
Questions
Three things, in order. It measures how the engines answer your buyers' questions today and records the citations. It repairs the public record those answers are built from, which is mostly registries, databases and third-party pages rather than your website. Then it publishes pages written to be cited, and keeps measuring — with a fifth of the questions left alone so the change can be attributed.
The technical half overlaps and a good SEO team has a head start. The difference is where the work lands. Search optimization is mostly work on your own domain; answer engine optimization is mostly work on sources you do not own, because corroboration between independent sources is what decides whether your name is in the paragraph.
No, and we will not invent any. The company is new and no customer has completed a full measurement cycle, so there is no lift figure we can honestly show you. What we publish instead is the method in full, our own measured costs, and a free diagnostic you can judge on its own merits before paying for anything.
A link to your company page, a link to your main product or asset page, and the three to five companies you think you are up against. That is the whole ask for the free diagnostic — no account, no installation and no call before you have seen a document.
No, and nobody can. The engines are not a placement you can buy and there is no application. If three competitors are genuinely further along on the thing being asked about, the honest move is to change the questions you compete on rather than to fake the sources. We will tell you that if we find it.
Related reading
The category explained without the sales pitch: how an engine decides whose name goes in, and the five things that move it.
The holdout method in full — the part of this service that is hardest to find elsewhere.
Our own measured figures, published so you can interrogate anyone else’s quote.
Nine questions to put to any vendor in this category, including us. No competitor is named.
Start here
The free diagnostic: how public sources describe your company and your main product today, where they disagree, and which disagreement to fix first. Every line links to the page we read it from. Nothing is published anywhere without your written approval.